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Pedestrian Crossing in Asia Turns Pedestrian Footsteps towards Leaves

to be able to demonstrate just how selecting walking over operating in fact assists the environment, Jody Xiong from DDB China, in collaboration because of the Asia Environmental Protection Foundation, come up with a tremendously impressive outside installation on the the pedestrian crossings in China.

Massive 12.6-metre-long and 7-metre-wide white canvases with drawings of bare woods were unfolded regarding pedestrian crossings in 15 different metropolitan areas of China. On both sides associated with the sidewalk they place huge sponge cushions wet in green environmentally-friendly paint. Each time people crossed the road, the paint got on his or her footwear switching their footsteps into leaves. In that way the creators were giving an email, your much more you go, the greener the woods is. Virtually!

virtually 4 million people were associated with generating 132 trees. Given that’s efficient ecological knowledge!

site: ddbchina.com

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